British luxury brand Burberry introduced a new policy; its future will focus on the electronic platform marketing.
According to media reports, Alistair Allan–an electronic publishing company Dazed Group business leader will take over the post of marketing director of Burberry electronic platform. In his new role, the Burberry brand hopes that he will develop the brand strategy of the entire electronic platform operators and content of this electronic platform, including Burberry website.
Alan said: “This is a new role, so there are a lot of things need to change … … lots of things in the management.” Dazed Group, Alan worked in the past four years, during which he was the publishing company’s electronics division, “Dazed Digital “mainstay.
From the end of last year started the site in six languages, Burberry site began to expand rapidly, at the end of the year Burberry is expected to offer net trading services in 45 different countries.
The brand is at the forefront of electronics development, on the recent London Fashion Week, the brand held its 2012 spring and summer series “Tweetwalk” show.Before the show, the network had already announced the background images.
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